Technology Innovation and Thinner Designed Products Would Fuel the Growth of Baby Diaper Industry

Big Market research adds a report titled “Global Baby Diapers Market (product types and geography) Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2013 – 2020”. As per the report, the global baby diaper market is expected to reach $59.4 billion by the end of the year 2020. The report provides comprehensive analysis of the major market players, key growth drivers, constraints and growth opportunities and current and future market trends of the global baby diaper market.

Two major factors that fuel the growth of baby diapers market in the emerging economies are the rise in disposable incomes of the families and increasing health concern of the infants. Developed nations have the largest market share as of now but the market is expected to gather momentum in developing nations as well owing to aforementioned factor. The market is chiefly segmented into product types and based on geographical regions. Among all types of baby diapers, disposable diapers is expected to have the maximum market share of around 63% of the global market by the end of 2020. 

 For the past few years there has been a growing trend among manufacturers to make diapers which have high absorbency, comfort levels and thinness. Major baby diapers vendors and marketing strategist are creating unique value propositions through making body hugging diapers that are ultra-thin and prevent leakage. Thinner diapers possess enhanced body fluid absorptions and retention ability.

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The market has been witnessing cutting edge competition among vendors and new entrants in terms of core design of the diapers and achieving cost-efficiency. Prominent companies in the baby diapers market are now focussing on more efficient manufacturing process and innovative technology to achieve cost optimisation.  Some major manufacturers have also been observed competing in the baby diaper segment to aim for a much thinner products that would reduce the freight cost. 

There are also some companies focusing the on making products using raw material that are highly absorbent and fluffy baby diapers. However, baby diapers market growth is expected to witness hurdles due to high price of the products and various environmental concerns. World over billion of diapers are disposed-off every year. Furthermore, comparative slow rate of degradation has given rise to many health concerns. The baby diapers industry would tide over the overcome the aforementioned challenges by making bio-degradable products.

A look out around the world suggests that companies, apart from cost reduction, focus on products’ thinness and design to grow in the market. According to Bart Van Malderen, founder and CEO of Drylock, which is a Belgium-based company, has launched a revolutionary thin diaper that is completely fluffless increasing both the infant and the caretaker’s wellbeing.