Monday, October 19, 2015

Beer Market in China Observes Some Major Trends

Today the approach to win over regulators in China has provided brands a major piece of the maturing beer scene. Growing concentration of the market, supported by more collaborations and mergers between prominent vendors had started reviving the Chinese beer business from 2014 and is still growing. InBev-SABMiller’s collaboration indicates that an enterprise’s confidence to grow in the country. Several studies outline that as a result of mutual penetration of several major market players, domestic or small beer manufacturers would soon lose out on their business. Thus, the market would be left with only big beer brands competing in the market.

Big beer brands would continue to explore new areas in China through mergers and acquisition. These attempts are likely to make the beer market highly competitive. Furthermore, by investing in local beer companies, international market players are planning on establishing a strong presence in the industry quickly. They intend to acquire the existing marketing channels of the local beer companies to create more opportunities and occupy a major market share. Research analysts are positive that despite under the impact of anticorruption policy and economic fall the consumption volume in the country are likely to favor the beer market in next four to five years.

The population of China is expected to increase the demand for beer. Increased disposable income and western influence has shifted the interests of the people towards the premium beer. Besides this Hongkongers are seen tapping sour beer into their current craft beer trend. Although sour beers have a small share in the craft beer industry, but their perplexing flavors are attracting more and more cities’ connoisseurs The world’s most favorite alcoholic beverage has been luring investors in a many ways lately. Beer market has been swayed by surprise proposal from brands like Anheuser-Busch InBev’s for competitor SABMiller in an agreement that would create a good $275 billion market; something large and deliver a game changing strategy confirms an analyst from Goldman Sachs. Cut –throat competition in China’s beer industry has flattened product margins and process of uniting the market can aggravate the issue.  

Several studies indicate though there has been a decline in individualization, the number of people buying beer online has increased. This drastic change in customer behavior has compelled many brands to organize effective distribution channels in these segments. Eyeing the ongoing momentum in the Chinese beer market, Big Market Research has added a report titled “Market Research for Beer in China”. As per the market research report the investment opportunities of China’s beer market is growing rapidly. People are preferring mainstream beer over premium as drinkers have developed a strong taste for it confirm the report. Beside examining the industrial chain structure, the study takes a closer look at the key market drivers, obstacles and opportunity. The study makes sure that different aspects of the industry are considered when analyzing the investment feasibility of the new projects. Major beer brands including Xuanhua Zhonglou Beer Co Ltd, Shandong New Immense Brewery, Yanjing Brewery, Henan Jinxing Brewery etc. are also discussed in the report.

Shift in Customer Preference Drives the Sauces, Dressings and Condiments Market

Not all flavorings or additives can be made equal! The mayo, ketchup or condiments that one adds to their dish can also health benefits. Observing a firm growth since 2014 and has benefitted from budget conscious buyers who rely on home cooked food following the economic upheaval in the past. The rapid growth in the ethnically diverse population has created a demand for spicy and ethnic tastes.  Opportunity for new authentic and culturally rich flavors have attracted several local and international manufacturers into the business.  Sales of premium additives is also anticipated to increase as customer buying preferences for high –quality flavorings and traditionally or non-mechanized way to food preparation rises.

Furthermore, growing concerns over health and well –being have also forced customers to consider organic products. It remains as a major driver in new product development for dressings and condiments. Additives prepared from organic fruits or vegetables today occupy a major market share worldwide. Availability of products low on allergen have also won over several customers. Pressure to reduce salt or sodium content in the dressings, sauces etc. has hit the industry hard. In addition, buyers want to eat healthy but not give up on the taste are posing challenges for the industry.

Increased disposable income and changing lifestyle have created a demand for convenience and sauces, dressings and condiments market are not left untouched by the transformation. Thus many products available for retailing have mixed herbs. Many private labels occupy a key market share and are experiencing an increased consumption volume of sauces, dressings and condiments. Some of the popular products include cooking sauces, dips, table sauces, pastes and purees and pickled products.

Eyeing the growing demand for flavorings Big Market Research has added a report titled “Global Sauces, Dressings and Condiments Market: Insights, Market Size, Share, Growth, Trends Analysis and Forecast to 2021.” As per the study the market is anticipated to register to a CAGR of 4% during the forecast period 2014 – 2021. Research analysts preparing the report discloses that the industry was valued at 18.93 billion in 2014. Statistics in the study outlines that while Europe occupied 34.5 percent of the total sauces, dressings and condiments market North America occupied a good 32.5 percent in 2014. Some of the many brands discussed in the report includes Mars Inc., Kraft Food Inc., Nestle SA, Heinz Co HJ, Unilever Plc. and McDonalds Corporation. Finally, all critical aspects of the business are thoroughly studies to reveal the market status worldwide. 

Wednesday, October 7, 2015

mHealth Market And Technology To Transform The Healthcare Industry

mHealth Market Research
Know The mHealth Market 
Mhealth innovative apps and tools to offer increasing monitoring and personalized healthcare

The domain of healthcare industry constantly undergoes transformation led by newer technologies 
which augments the capability of providing consultation services and oversight to patients. The emergence of remote monitoring tools in mhealth market has revolutionized the way healthcare providers including doctors, nurses and staff engage with the patients. 

Using various electronic monitoring equipment to monitor metrics such as electrical pulse of the heart, respiration rate, blood pressure, cardiac output they keep a close track of the physical status of the patients. Mobile health applications and home mobile devices have completely revolutionized out-patient healthcare. Devices market such as BP monitors, cardiac monitors and continuous blood glucose monitors significantly contribute to mhealth market growth. Launch of devices such as trackers by FitBit, Apple Watch by Apple Inc. and trackers Garmin Ltd are among many others are smart ways to track your fitness. 

These wearables come equipped with various apps not only monitor different health metrics but also can transmit data to healthcare providers placed remotely, which help these professionals to keep a 
close tab on the patient’s health. This results in pro-active management of various health diseases 
such as asthma, Alzheimer and cancer. Not only this, these devices are also helpful in inspiring healthy habits, which will keep a lot of chronic diseases in control. For instance, unveiled in October 2014, Fitbit Charge HR is a tracker that offers continuous heart rate monitoring thereby estimating one’s daily activity, workouts and sleep patterns. 

The app can be pairing any iPhone or Android enabled smartphone. The large adoption of these monitors can be attributed to rising health concerns among people, integration of various innovative technologies in monitoring devices and the increasing incidence of various lifestyle disease such as diabetes, ischemic heart and COPD etc... The Dexcom G5 MobileTM Continuous Glucose Monitoring System launched by  Dexcom Inc.’s is a potent monitoring device which using Share2 app send glucose readings directly to your phone monitor and track everything right from their Apple Watch. The device is a revolutionary tool that help users monitor their daily glucose levels, as well as enable parents or caregivers to monitor the critical data using their own Apple Watch.

mHealth market forecast empowers medical practitioners, medical device manufacturers and end-users identify the industry size and share, best practice criterion and more.

Many health systems in US involve healthcare providers who provides personalized healthcare to patients residing in remote areas mostly within the confines of their homes. The patients have access to tens of thousands of doctors who use mHealth monitoring capabilities to render remote medical care.  For instance, A New Orleans health systems has piloted the Apple Watch as a mHealth tool which allows patients to manage high blood pressure, thereby helping them to lead a healthier lifestyle. There are a plethora of mhealth devices to choose from which use technology to deliver clinical services and healthcare.  

Recently, Big Market Research has added a report titled “World mHealth Market - Opportunities and Forecasts, 2014 – 2020” which offers business insights on the current and future mhealth market trends, market share and size, along with tracking the changing market dynamics. The report offers an analysis of key drivers and restraints, growth opportunities across the globe, mhealth market forecast of major segments along with the strategies used by key market players to consolidate their 
market presence. Around 71% is collectively contributed by devices such as blood glucose monitors, BP monitors and cardiac monitors.