Wednesday, December 2, 2015

Fitness Consciousness among Customers Drive World Sports Apparel Market

Sports apparel is a clothing worn during sports and physical exercise. Sports apparels provide comfort, safety and quickness while playing sports, workout sessions and performing physical activities, such as running, trekking, cardio, yoga and others. The market has a huge potential due to rising health awareness.
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The leading manufacturers of sports apparel are signing deals with football teams of universities in USA for promotion. Nike Inc., the leading brand in sports apparel, signed a $250 million deal for 15 years with Texas University. Adidas and Under Armour are also lining up to sign universities. A new trend of signing university sports teams heats up the competition among key players of the market. In 2014, Adidas partnered with Manchester United Football Club, the most popular and successful football club in the world, to promote their brand in various geographies.
Retailers of sports apparel such as Dick’s Sporting Goods are struggling to achieve success due to competition. Sports apparel is an integral part of Dick’s business. The official of company said that an unexpected weather conditions are affecting the business. With trendy designs and expansion in women’s sports apparels, Dick’s Sporting Goods is endeavoring to maintain its athletic reputation. Recently, Coolcore, won an award for ‘Best Innovation – Sports and Outdoor Apparel’ in ITMA Future Materials Awards organized by World Textile Information Network (WTIN).
Increasing fitness consciousness among customers, trendy & fashionable designs of sports apparel and increasing participation of women in fitness and sports are factors responsible for the growth of world sports apparel market.
There are many reports published on development trends of sports apparel market. Recently, Big Market research has added a report titled “World Sports Apparel Market - Opportunities and Forecasts, 2014 -2020.” As per the report, the world sports apparel market is estimated to grow at a CAGR of 4.3% from 2015 to 2020. The report offers an in-depth study on current and future trends of global sports apparel market.
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