Telefonica collaborate with Lingo Media to expand its global presence in online language learning market

Telefónica Educación Digital S.L.U., a company that offers comprehensive online learning solutions for education, has entered into a partnership with ELL Technologies Ltd., a subsidiary of Lingo Media Corporation in March. Under this partnership that focuses on commercial distribution, Telefónica has been granted the rights to market, sell, and distribute the complete suite of English language training products made by ELL Technologies in Peru. The education technology company, ELL Technologies, in a bid to fulfill its vison of “Changing the way the world learns English” continually keeps on launching innovative tech tools and apps, and extends interactive programs and services across all age groups.

Lingo Media Corp., a leader in developing and marketing English language learning products and services, has long embarked on the initiative of transforming the way English is learnt across the world. Michael Kraft, President and CEO of Lingo Media, says, “We are pleased to finalize this agreement with Telefónica as we recognize the company as a key strategic distribution partner in the Peruvian marketplace, that will help us make significant inroads in this market."

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Telefónica has witnessed significant growth in 2014, particularly in countries such as Spain, Colombia, Chile, Peru, and Brazil. Over the recent couple of years, the company has launched innovative product and services in the education field that includes teacher training programs and various educational technology platforms for schools. The education in Peru and in the United States have striking similarities. Over the past few years, there is steady growth in education sector in Peru driven by tremendous rise in government spending and technological advancements in language learning market.

Being optimistic about the online language learning market, Gali Bar-Ziv, COO of Lingo Media, says. "We look forward to bringing greater access and improved learning outcomes for students and employees across Peru in conjunction with our new partner Telefónica."

Features of scalability and advancements in artificial intelligence have led companies such as Telefónica to enter into collaborations to expand their core competencies in language learning. This has resulted in enhancing utility of products and boosted the growth of online language learning market worldwide. As per a recent report added by Big Market Research titled “Global Online Language Learning Market” the global market is forecast to grow at a CAGR of 10.9% during the period 2016-2020.