The role of product packaging in the success and failure of
any product cannot be overemphasized; it can drive consumer action to buy the
product or abort the sale. Packaging has the proven ability to support brand
values, create a competitive advantage for product designers, and enable brand
owners to communicate brand value to the consumers. Brand experts employ the packaging
tool to drive customer loyalty and master brand storytelling. Branding
professionals and brand strategists intensively engage to develop designs that
can connect the brand value with the prospective buyers by offering them fresh,
relevant and modern packaging trends—trends which can match evolving consumer
needs, tastes and perspectives.
There are a range of trends that will impact the packaging
of products in 2016; however, some trends are more important than others and
merit attention by brand experts. Uncluttered design, clear and interactive
labelling, lightweight features and sustainability are some of the prominent
factors that are expected to catch the attention of the consumers. Sometimes
these are the only features that take the products off the shelf in
supermarkets or online sale. Apart from that, packaging with symmetrical
geometrical structures and abstract art designs capture the attention of
consumers as they rank high on aesthetics. Companies and brand owners research
heavily on developing colors, design, type and functionality of various
packaging.
