Cloud computing is the
practice of sharing network of remote servers which are hosted on the Internet
to store, process, share, and manage data rather than on a local server or a
personal computer. The services provided by the cloud computing technology are
referred to as cloud services. It specifically refers to a common storage space
through which all the devices in the network can access data simultaneously.
The use of cloud services not only provides cost benefits but also makes data
accessible to all devices in the network at any time and from any location. The
global cloud services market is seen to be driven by many factors.
The most
important factor, which is driving the market, is the cost effectiveness. With
the deployment of cloud services organizations can save more than 35% of the
annual operating costs. The other factor includes all the functional
capabilities which boost up the business performances of the organizations.
However, data security is the key restrain for the growth of cloud services
market as organizations believe that their data is more secure in in-house data
centers as compared to a virtual cloud network.
The other limiting factors are
the data location and data administration, which need to be properly worked out
in order to increase the revenue of the market. The opportunity for cloud
services market lies in the developing economies as they have gradually grown
to become the hub for IT services, one of the largest target segment for cloud
services. In addition, substantial increase in the number of small and medium
enterprises will eventually lead to the increased adoption of cloud services in
such regions.
To Get Details: http://www.bigmarketresearch.com/cloud-services-market
Cloud Services Market Analysis by Services
The major services
provided by cloud include Infrastructure as a Service (Iaas), Platform as a
Service (Paas), Software as a Service (Saas), Business process as a service
(Bpaas), cloud advertising and cloud management & security services. Iaas
is basic cloud services model which provides physical or virtual machines and
other resources to facilitate cloud. Paas cloud providers deliver a computing
platform such as operating system whereas, Saas cloud provides access to
application software and databases. Infrastructure as a service has shown a
remarkable growth in last few years due to the elevated profitability of the IT
sector. Business process as a service lays on the foundation of the three
services Iaas, Paas and Saas and is the service used to improve the business
performance. Cloud advertisements are the services provided by the cloud vendor
to lease space to the companies for advertisements. Cloud management and
security services deal with the security concerns in the cloud.
Cloud Services Market Analysis by Type
There are different types
of clouds, namely private cloud, public cloud, hybrid cloud and community
cloud. Private clouds cannot be accessed by anyone other than the authorized
person and are the ones used by organizations such as IT sector, health care
and Banking financial services & insurance for their personal information
records. Public cloud can be accessible to all the devices using virtual cloud
used by IT sector, government institutions and supply chain management. .
Hybrid cloud is the combination of Private and Public cloud and is generally
used by the government institutions and educational sector. Community cloud is
referred to that cloud which is used by same industries such as IT sector and
health care to stay connected to the same community. All these clouds can be
urther segmented into Iaas, Paas, Saas, BPaas, cloud advertisement services and
cloud management & security services.
High Level Analysis
The report provides a
holistic view of the global cloud services market using Porter’s five force
model, value chain analysis, and SWOT analysis among others. This analysis in
the report helps in accurately visualizing competitive environment in the
global cloud services market. This is done through in-depth analysis of
strategies followed by key market players and their strategic moves. Drivers
enabling the growth of cloud market, limiting factors and opportunities for the
same are strategically dealt in this report. The five-force analysis of the
market revealed that the bargaining power of the supplier is lower due to the
presence of large number of service providers in the market. Due to the lower
differentiation in services the switching costs for the buyer reduces. The
buyer becomes price sensitive and hence this strengthens the bargaining power
of the buyer. The threat of the substitute for the cloud services market is
very low due the under performance of the conventional computing methods. The
rivalry in the industry is fierce due to the presence of numerous and well
known brands. Value chain analysis explains the intermediaries involved in the
cloud services market and their roles & importance in the entire cloud
services market.
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