India Water Purifier Market Outlook, 2021 - Big Market Research

During the past decade, the Indian population has witnessed considerable improvement in accessing drinking water. However, the poor quality of the water supplied by the civic authorities still remains a huge challenge. Rising awareness about water-borne diseases, rising disposable income, mounting urbanization and low penetration level are exceedingly contributing to the demand for water purifiers in India. The market for water purifier in India is changing at a brisk rate. Technological advancements and various innovations in the country as well as the competitive pressures have been significantly changing the market.

According to India Water Purifier Market Outlook, 2021, Indias water purifier market was growing with a CAGR of 21.24% over last five years. Based on technology, the market is segmented into RO, UV and offline water purifiers. As per sales revenues, RO water purifiers dominated the market in 2014, followed by UV filters and then gravity based offline purifiers. RO water purifiers are the costliest among all the three technologies; however rising awareness about its advantage over other purifiers are making it increasingly popular. For a long period Eureka Forbes had dominated the RO category but Kent has now overtaken the leading position. However, both the companies are at striking distance and trying hard to stay ahead by innovating and promising good after sales service. On the other hand, water purifiers with UV technology are fast declining due to less innovation.

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Offline water purifiers, which are the non-electrical water purifiers and require no electricity to pure the water, are expected to grow at a very rapid pace. Offline water purifiers are the future of industry with huge potential, given the crippling power shortage that most of India experiences. The growth of the offline segment will largely be attributed to low pricing and enhanced penetration across rural population and households. Moreover, this segment is a key focus area for water purifier manufacturers, due to the large target customer base it offers. Presently a combination of UV, ultrafiltration (UF) and RO systems are also available in the market.

Apart from organized sector, unorganized players also have a considerable market share in the industry. Presence of unorganized sector tends to be more in RO and UV category rather than offline category. However, it is impossible for unorganized players to invest in R&D activities and compete with large players on innovation; hence unorganized sector is expected to decline in the next few years. Based on region, northern India is of great importance to domestic water purifier manufacturers as it accounts for the highest revenues sales, followed by Western and Sothern India. Maharashtra is reported to have the highest water purifier sales in the country followed by Delhi. There is huge potential for the market, both in rural and urban India. In fact, there has been an increasing trend of companies focusing on rural India, particularly with the low cost water purifiers.

India Projector Market Overview 2014 - 2019

Projectors are one of the fastest growing product lines in India due to the booming education market. Changing lifestyles, decrease in price and rising spending on electronics has led to an upsurge in demand for high-end products including projectors. Various emerging segments such as Education and Audio Video System Integration in commercial segment are booming with demand for projectors. India's education sector is moving towards the digital age. Educational system integrators are thriving in India and helping to cater to the growing requirement of audio-visual equipment. Further, the market is expected to grow at a faster pace due to the revival of delayed projects affected by the Indian general election of 2014.

According to India Projector Market Outlook, 2019, Indias projector market was growing with a CAGR of 21.74% by volume over past four years. IT, corporate, media, entertainment, rental, BPO and education sectors were the major industries driving the sales of projectors. The education sector is reportedly the biggest segment of digital projector sales in 2014 followed by mid-size and small business segments. Beyond this, development in the home entertainment and gaming segment is also being scaled up with the arrival of 3D, HD and Wi-Fi support features within current projector models. These days the projection technology is more sought after in homes with spectacular increase in availability of full HD and 3D content in form and availability by HD DTH and Blu Ray discs.

The technology used in projectors can generally be broken down into two types: DLP and LCD. Both the technologies LCD and DLP have an almost equal market share in 2014 with DLP technology slightly ahead. However, in future the trend is expected to reverse with LCD technology to dominate the market heavily. Moreover, the market will continue its shift towards new technologies like Lazor Interactive/LED Interactive Android due to the low maintenance cost and superior technology. High-Definition (HD) projectors are replacing the Standard-Definition (SD) projectors due to increasing popularity among consumers.

Out of the total shipment, almost one-third market is captured by 1024x768 display resolutions, followed by 800x800 resolutions. Higher resolution projectors are less likely to require signal compression and its associated loss in quality. Hence, High-Definition will be the most popular display resolution in future with highest market share by 2019. In this crowded market, BenQ is the No. 1 brand in India followed by Epson, InFocus, Hitachi, Panasonic and many others. Apart from all these flagship players, Canon which has recently entered the category is expected to emerge as a big player in future said Anita Patil, Research Analyst with Bonafide Research. The company, which has launched nine LV and XEED series projectors, is targeting Rs. 100 Crore revenue by 2017. It has tied up with Ingram Micro as the national distributor for its mass products and will partner with AV integrated solution providers for high-end projectors. Moreover, the company will also be using its own retail stores ‘Canon Image Square to sell its projectors. Aggressive marketing and distribution strategy coupled with a well-know brand image will push the sales of these projectors.

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The metro markets dominate the consumption but new demand is expected from tier II and tier III cities with rapid urbanization of these towns. The vendors are targeting more than 30 Indian towns beyond the top eight metropolitan centers for projectors. India Projector Market Outlook, 2019 discusses the following aspects of projectors in India

Availability of Safe & Minimally-Invasive Procedures Boost Plastic Surgery Products Market

Plastic surgery market offerings include a wide spectrum of surgical procedures and products for the reconstruction and modification of body parts, either for cosmetic purposes or for the treatment of injury. In the U.S., year 2015 was considered as the banner year for plastic surgery, with vast adoption of surgical products and procedures led by advancements in technology and the promise of reduced recovery times.

The statistics from the American Society of Plastic Surgeons (ASPS) reveal promising trends: about 15.9 million surgical and non-surgical cosmetic procedures were performed in 2015, and there was a 2 % increase from the previous year, and a whopping 115 % increase in the procedures since 2000. The statistics further suggest a dramatic shift in the types of procedures preferred by individuals. As per the latest report by ASPS, there is dramatic rise in lift surgeries since the start of this millennium.  Lift surgeries consist of  various body contouring procedures that involve removal of excess skin followed by tightening of remaining skin; the procedures mainly include breast lifts, buttocks lifts, lower body lifts and upper arm lifts, and The statistics revealed that the preferred cosmetic surgery procedures in the U.S. were breast augmentation, liposuction, rhinoplasty, eyelid surgery, and tummy tuck.

Marketers Double as Advocates to Push Food & Beverage Market to Next Level

As lifestyle undergoes a dramatic shift and world market influences customer preferences and shopping, the customer driven food and beverage sector tries to keep up to their expectations. Furthermore, media plays a vital role in spreading different concepts and connecting masses to new launches globally like never before. Researchers at Big Market Research take a close look at the most promising food and drinks trends that would grow in consumer sector across different countries in 2016. The team have zeroed in on and evaluated the following trends that are ready to influence the world market in years to come.

Regulations Heighten Food Safety Action Plan

Increasing regulation focus in the United States and China have heightened the safety action plan in these areas. Food and manufacturing volume in these two countries are comparatively more compared to the other countries. In a recent incident the United States Food and Drug Administration has zeroed in on a fresh rule under FSMA. Officials at FDA revealed that the regulation would play a vital role in curbing contamination during food transportation. China has also revised its “Food Safety Law”. By doing so the country has decided to impose stringent and closely supervise both food manufacturing and management.

Packaging trends and design innovations to watch over in 2016

The role of product packaging in the success and failure of any product cannot be overemphasized; it can drive consumer action to buy the product or abort the sale. Packaging has the proven ability to support brand values, create a competitive advantage for product designers, and enable brand owners to communicate brand value to the consumers. Brand experts employ the packaging tool to drive customer loyalty and master brand storytelling. Branding professionals and brand strategists intensively engage to develop designs that can connect the brand value with the prospective buyers by offering them fresh, relevant and modern packaging trends—trends which can match evolving consumer needs, tastes and perspectives.

There are a range of trends that will impact the packaging of products in 2016; however, some trends are more important than others and merit attention by brand experts. Uncluttered design, clear and interactive labelling, lightweight features and sustainability are some of the prominent factors that are expected to catch the attention of the consumers. Sometimes these are the only features that take the products off the shelf in supermarkets or online sale. Apart from that, packaging with symmetrical geometrical structures and abstract art designs capture the attention of consumers as they rank high on aesthetics. Companies and brand owners research heavily on developing colors, design, type and functionality of various packaging.

Technology Leadership Pushes Healthcare Industry Forward in 2016

In 2016, millions across the world would have an access to video consultants for the first time. Research analysts at “Big Market Research (BMR)” assessing the growth rate, opportunities and demand in the healthcare indicate besides health apps, application of smartphones as a diagnostic tool would also dominate the market. These developments would help many manage their medical costs with fresh applications and solutions introduced by the insurance companies, banks and new players among others. BMR’s top healthcare trends outlines the forces that are likely to influence health sector in the coming years.

Courtesy: http://www.tokbox.com/

 Alternative Medicines in Spotlight

Application of at least two of thirty-two alternative therapies in the past five to six years have increased by 45 percent. Furthermore, therapies witnessing more demand consists of the megavitamins, folk remedies and energy healing among others. Probability of patients visiting medical practitioners offering alternative medicines too have increased over 47 percent. These therapies are often used for chronic illness such as depression, back problems, headaches etc.

Advanced Drugs and Development Techniques Trends in Global Pharmaceutical Industry

Global pharmaceutical industry has its hands full of too many technical developments in current scenario. Market readies itself for full-fledged adaption.

Global Pharmaceuticals market is majorly driven by research and development activities in the field of chemical and bio sciences. It forms the base for drug discovery, in order to address diseased biological conditions most efficiently. So much so is its importance, that leading manufacturers direct a major portion of their investment plus their profits in facilitating R&D activities at their own research centers. To be fair, the resultant high-margin products, paid back way more than what went into their market implementation. Consumer preferences though, have been the key to all of the innovation, and the ones that shall follow.

Courtesy: pharmaceuticallistservices.com