The global recession may have significantly affected many segments of fashion apparel and accessory market, but kids wear industry remains unaltered. Against the teen, men’s apparel and women apparel categories in last 2 years luxury brands are now invading the kids wear market. The international market for kid’s wear is expected to garner close to 156.7 billion in sales, propelled by the demand to buy new apparels, which fulfils the needs of the growing kids. Picking a stylish turn in the second – quarter of 2011, luxurious label and designer brands that backed the trend included GUCCI, D&G (or Dolce & Gabbana) and so on.
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These designer labels were later joined by celebrities like Karl Lagerfeld, Lady Gaga, Victoria Beckham and many who wanted to clothe kids in designer wear. Identifying the prospects the industry hold in next 4 to 5 years, growth in disposable incomes, declining joint family trend and parents wish to give their kids what best, would drive the kids wear industry. From unornamented comfortable clothing to passing fancy, children apparels have travelled quite a mile.
In 2015 the market the market is highly dominated by brands that offer both party and play in cotton, denim and knits like GAP, Benetton, Disney, Diesel etc. The kids wear industry is also flooded with licensed merchandise majorly in undergarment, party wear and night wear segment. Similarly, character licenses including Tinkerbell, Mickey Mouse, Tom & Jerry, Hello –Kitty too have increased the value of the segment that was earlier distinguished by affordable basic apparels.
Not to forget the designer label trend for a good cause, a recent article disclosed that GUCCI has joined hands with UNICEF to design a unique line to kids wear for children in the age group 0 -8 and about $ 1 million of the sales profit would be spend on to back youth education. Recently, Big Market Research has added a report titled “global kidswear industry 2015 research report market.” The market research focuses on the major market drivers, threats and possible opportunities in the aforesaid market. Moreover, the research analysts preparing the report also weighs upon the growth rate, industry chain structure, demand, supply, sales, market share and many other critical business aspects.