DuPont’s Tyvek has been around for more than
50 years, serving a range of verticals with protective packaging and covering
solutions. Although back then the developers would have hardly thought that
synthetic paper would feature in the 2016 stop-motion animation film, ‘Kubo and
the Two Strings’. Also, who would have imagined the creation of Bella, the
bride, from recycled medical packaging wastes.
There is more than mere ink and paper to the progressive growth story of
the synthetic paper market. The highly established industry is now undergoing a
phase that goes beyond the traditional scope of applications.
Synthetic paper is a polymer where durability
of plastics meets the cost-efficiency of fabrics. These high-density
polyethylene (HDPE) and Biaxially oriented polypropylene (BOPP) class of
polymers are synthesized with petroleum as its base component. Stark visual
resemblance to traditional paper made from wood pulp is the only thing it has
in common. This artificial version of paper is used where packaging, printing,
and converting applications have special safety requirements. For instance,
consider waterproof packaging of sterile medical equipment that can be easily
torn off in a jiffy during emergencies, or protective suits for personnel
working in a hazardous environment, which needs to be comfortable enough to
allow movement. Apart from these, it also finds usage in tamperproof labeling
to reclaim lost profit margins from counterfeited products.
More recently, there has been a considerable
drift in the class of its end users. Both designers and artists concord that
colors develop a lot better and dynamically on synthetic papers as compared to
normal ones. The yearly Wally Awards celebrate this drift in focus of the
industry in a rather offbeat manner. Although it most certainly brings
something equally unusual each time for consumers. Fresh design possibilities,
terrific pieces of art, and optimized packaging ideas; it can all be seen on
display at the contest. It is held by YUPO Corporation to explore and tap the
hidden design potential of its primary product. Several renowned designers opt
synthetic paper for commercial reproduction of their artwork, as they are
tear-proof. At the same time, painters describe their experiences with the
special papers as satisfying. According to one such YUPO user, “Watercolors are
not lost in the paper, they float on top and playfully interact. In addition,
when the colors dry on YUPO, they are as vivid as when wet.”
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Better strength and water resistance explain
the extensive acceptance of synthetic paper. What it does not explain is the
voluminous mass of non-biodegradable waste packaging material that goes into
landfills. Manufacturers understand their roles in dealing with the aftermath
of such widespread usage. Their research and development activities now target
to produce completely recyclable products. Beacon Converters, Inc. chose Tyvek
specifically for Bella given “its widespread use throughout the healthcare
industry and its ability to be recycled or recovered for repurposing.” This
indicates the level of importance paid by companies towards being
eco-friendlier with their future approaches to reflect well in their annual
sustainability reports.
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