Big
Market Research publishes a latest report on Mobile Advertising Networks 2009 -
2013: Gross Media Spend and Revenue Analytics .This report is expected to
highlight important factors in the market which would help market participants
to design result-oriented strategies and drive crucial business insights.
Gross
media spend is calculated against each network’s inventory, fill rates,
pricing, billing and click-through rates. Net revenue is calculated against
gross media spend and participation percentages by network to yield the
market’s value.
The
report’s extensive data sets, augmented by informative Q & A’s with the
sector’s leading mobile ad networks, indicate that following a year when gross
billings increased by 190% and network revenue grew by 180%, that triple-digit
growth in 2011 can be projected persuasively.
Mobile
ad network Q & A’s and analysis contained in this report include Aditic, AdMarvel,
AdFonic, BuzzCity, Greystripe, InMobi, MobileTheory, Moolah Media, MobGold,
Millennial Media, Jumptap, Smaato and Zestadz, among many others.
A
billed impression analysis when calculated as an eCPM reveals the market is
valued, on average, at $2.34, the U.S. falling within that range, Europe higher
(at $3.45), Asia and Latin America lower.
The
U.S. market generated 49.1% of gross media spend, Europe 25.7% and Asia 20.7%,
based on analysis of each network’s billed impressions by geography. Video impressions
currently make up approximately 4% of total inventory served.
“Mobile
ad networks operate sophisticated and powerful platforms for robust impression
ingest with precise global delivery capabilities measured in milliseconds,”
commented research director Paul A. Palumbo.
“Network
business models work well at scale, and with sales team talent stationed across
the globe these market positions appear defensible and not easily duplicated;
Apple and Google concluded it made more sense to buy their way in
To
Get Full Access Visit: http://www.bigmarketresearch.com/mobile-adv-network-2009-2013-market
This report would throw insights into following areas:
- Mobile Advertising Networks
- billing analyses
- inventory fill rates
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